Marketing Daily
Friday, September 3, 2010
  • AUTOMOTIVE
    Jaguar Takes A Suite At Edward Thomas Hotels
    by Karl Greenberg

    Jaguar first showed off the XJ car at the Sunset Marquis Hotel earlier this year. The automaker's posh-positioning grassroots strategy is central to its … Read the whole story

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    Source: Experian Simmons Read the whole story

  • COMMENTARY
    The Story Behind Luxury Products, Experiences
    by Bob Deutsch

    A person's sense of time and its relation to one's sensitivity to sensual experience are critical to the appreciation of luxury. Marketers should focus … Read the whole story

  • FOOD
    Consumer-Influenced Labels Are New Trend
    by Karlene Lukovitz

    Contests in which consumers help design or contribute to special product labeling -- closely tied in with digital/social media and larger marketing missions, of … Read the whole story

  • RETAIL
    Stores Get Back-To-School Bump After All
    by Sarah Mahoney

    Limited was a stand-out, with same-store sales gaining 10% for the month. The Columbus, Ohio-based retailer says the gains came from a 15% same-store … Read the whole story

  • FINANCIAL SERVICES
    Aetna Enlists KitchenAid, Lowe's For 'Food Fight'
    by Tanya Gazdik

    The initiative, from G2 USA, includes an online recipe contest, live cookoff events and a sweepstakes. The recipe contest kicked off Sept. 1, with … Read the whole story

  • ELECTRONICS
    Sharp Sells Its Solar Staying Power
    by Aaron Baar

    "Sharp has been an innovative leader for the past 50 years," Neal Lattner, Sharp's senior director of marketing communications, tells Marketing Daily. "And as … Read the whole story

  • RETAIL
    Is America's Coupon Craze Leveling Off?
    by Sarah Mahoney

    "While coupon use gained 13% in the first quarter of this year, it grew only 1% in the second quarter," Matthew Tilley, director of … Read the whole story