Jaguar first showed off the XJ car at the Sunset Marquis Hotel earlier this year. The automaker's posh-positioning grassroots strategy is central to its … Read the whole story

Source: Experian Simmons Read the whole story

Contests in which consumers help design or contribute to special product labeling -- closely tied in with digital/social media and larger marketing missions, of … Read the whole story

Limited was a stand-out, with same-store sales gaining 10% for the month. The Columbus, Ohio-based retailer says the gains came from a 15% same-store … Read the whole story

The initiative, from G2 USA, includes an online recipe contest, live cookoff events and a sweepstakes. The recipe contest kicked off Sept. 1, with … Read the whole story

"Sharp has been an innovative leader for the past 50 years," Neal Lattner, Sharp's senior director of marketing communications, tells Marketing Daily. "And as … Read the whole story

"While coupon use gained 13% in the first quarter of this year, it grew only 1% in the second quarter," Matthew Tilley, director of … Read the whole story