Marketing Daily
Tuesday, September 7, 2010
  • Macy's New Campaign Steps Up The Magic

    Just in time for Fashion Week, Macy's is unveiling a new celebrity-loaded campaign to promote its exclusive brands. Themed "Find Your Magic At Macy's," … Read the whole story

  • Who Remodels Their Own Homes?

    Top 10 DMAs in which adults reside whose home remodeling work was done by them or another household member: 1 Minneapolis/ St. Paul 2 … Read the whole story

  • Marketing Strategy, Wherefore Art Thou?

    Rushing to implement marketing programs and tactics in the absence of strategy is setting the stage for potential failure. Read the whole story

  • Brand 'Warmth' Key To Loyalty, Purchase Intent

    Memo to Burger King's new owners: Check out the "warmth" factor while strategizing about how to better differentiate BK from McDonald's. According to a … Read the whole story

  • Mazda Seeks 'Soul Of Motion' In New Design Language

    The new look -- a more mammalian, "about to pounce" sensibility -- reflects the aesthetics of new design chief Ikuo Maeda, who joined last … Read the whole story

  • Timberland Focuses On Environmental Heroism

    The Stratham, N.H.-based retailer is launching the global campaign, with the theme "Nature Needs Heroes," in conjunction with its new Earthkeepers collection. Made with … Read the whole story