Marketing Daily
Tuesday, September 7, 2010
  • RETAIL
    Macy's New Campaign Steps Up The Magic
    by Sarah Mahoney

    Just in time for Fashion Week, Macy's is unveiling a new celebrity-loaded campaign to promote its exclusive brands. Themed "Find Your Magic At Macy's," … Read the whole story

  • Who Remodels Their Own Homes?
    by

    Top 10 DMAs in which adults reside whose home remodeling work was done by them or another household member: 1 Minneapolis/ St. Paul 2 … Read the whole story

  • COMMENTARY
    Marketing Strategy, Wherefore Art Thou?
    by Laura Patterson

    Rushing to implement marketing programs and tactics in the absence of strategy is setting the stage for potential failure. Read the whole story

  • RESEARCH
    Brand 'Warmth' Key To Loyalty, Purchase Intent
    by Karlene Lukovitz

    Memo to Burger King's new owners: Check out the "warmth" factor while strategizing about how to better differentiate BK from McDonald's. According to a … Read the whole story

  • AUTOMOTIVE
    Mazda Seeks 'Soul Of Motion' In New Design Language
    by Karl Greenberg

    The new look -- a more mammalian, "about to pounce" sensibility -- reflects the aesthetics of new design chief Ikuo Maeda, who joined last … Read the whole story

  • RETAIL
    Timberland Focuses On Environmental Heroism
    by Tanya Gazdik

    The Stratham, N.H.-based retailer is launching the global campaign, with the theme "Nature Needs Heroes," in conjunction with its new Earthkeepers collection. Made with … Read the whole story