by Karlene Lukovitz
The integrated TV, online/social media and outdoor branding campaign supports new packages that look more like chip bags than veggie bags and carry the … Read the whole story
by
Source: Experian Simmons Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
The ideal image of the cosmetic-buying category currently reflected back may have a decidedly new perspective. Read the whole story
ELECTRONICS
by Aaron Baar
The company and the agency are deepening the connection to the game, offering up many of the vases, lamps, bowls and other decorative objects … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The show, via web video company Digital Broadcasting Group (DBG) and actor Seth Green, follows a 20-something, L.A.-based man whose daily pursuits -- what … Read the whole story
RETAIL
by Sarah Mahoney
While it's certainly no emblem of marketing sophistication, Life is good's happy logo is familiar to optimists everywhere. Since its start selling t-shirts in … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort includes Spanish TV spots shot as short documentaries showing Toyota street teams handing out the decals in target cities in the U.S. … Read the whole story
FOOD
by Tanya Gazdik
Hain Celestial Group's Earth's Best is marking its 25th anniversary by sponsoring thousands of Playdate Parties nationwide. Qualifying parents will receive product samples and … Read the whole story
RESEARCH
by Karlene Lukovitz
The integration of online and offline marketing data will enable levels of targeting never before possible. But to get there, marketers and their suppliers … Read the whole story