Marketing Daily
Thursday, September 9, 2010
  • RETAIL
    Hasbro Lines Up YouTube Stars For Smackdown
    by Sarah Mahoney

    To market its new "Trivial Pursuit: Bet You Know It" game, Hasbro has rounded up some of YouTube's biggest stars for an online interactive … Read the whole story

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  • COMMENTARY
    Social Media Torture Test
    by Drew Neisser

    Given the choice between asking friends to make a donation and a root canal without anesthesia, I know a number of people who'd chose … Read the whole story

  • AUTOMOTIVE
    Suzuki Rewards Expand To Contest, Game
    by Karl Greenberg

    Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that the AllPoints program has brought in 40,000 unique visitors both through the Suzuki … Read the whole story

  • BEVERAGES
    Pepsi Expands 'Refresh'; 7Up Airs New 'Bubbly' Ad
    by Karlene Lukovitz

    Major soda brands continue to pump up marketing investment as they vie for share within the still-soft carbonated soft drinks category. The latest moves … Read the whole story

  • FINANCIAL SERVICES
    Study: Credit Cards Out, Prepaid Cards, Cash In
    by Karl Greenberg

    People are ditching credit cards for debit, gift and prepaid cards, according to a new study by Javelin Strategy & Research. The study says … Read the whole story

  • FINANCIAL SERVICES
    Visa Kicks Off Another Season With NFL
    by Tanya Gazdik

    "We naturally look for ways to increase Visa's connection to the NFL at both the league and team level," Andrew Woodward tells Marketing Daily. … Read the whole story