Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, events and interactive elements. Honda says that on Sept. 23 it will be … Read the whole story
Overall, technology and business system improvements have paved the way for increasing marketing efficiency. However, we need to increase our focus to shorten the … Read the whole story
"It's got a lot of positives and a lot of challenges to overcome," Char Beales, president and CEO of the Cable & Telecommunications Association … Read the whole story
Looks like it's time for Gen Y to start thinking about crow's feet: Procter & Gamble says it has tapped music sensation Carrie Underwood, … Read the whole story
Certainly, other operators have noted the trend-bucking success of chains with formats that focus on offering fresh, quality, better-for-you, reasonably priced menus. Examples cited … Read the whole story
The Woodcliff Lake, N.J.-based U.S. sales arm of BMW has signed a marketing partnership with Keller, who also owns other restaurants in Napa Valley, … Read the whole story
Through Oct. 23, as Weight Watchers members and online subscribers lose weight and participate in other activities, the company will donate up to $1 … Read the whole story