Marketing Daily
Thursday, September 16, 2010
  • New Corona Efforts Redefine 'Beach'

    "We're not changing our strategy," says Crown Imports' EVP/Marketing Jim Sabia. "This is a new execution of the same basic campaign, designed to show … Read the whole story

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  • Under Armour To Unleash Basketball Shoes

    For the year, the company recently raised its total revenue forecast to $1 billion. "We believe we are the biggest, baddest apparel brand on … Read the whole story

  • Wal-Mart Chief: We Are Beefing Up Assortment

    The chain's error, says Bill Simon, CEO of its U.S. division, was focusing on the value of a single product rather than the savings … Read the whole story

  • ANA: Clients, Agencies Have A 'Shared Purpose'

    "You have to wrestle to the ground what is your shared purpose," said Kimberly-Clark's Clive Sirkin. "There must be a clear, articulate point of … Read the whole story

  • Scottrade 'Welcomes' Investors In Ad Campaign

    Scottrade is launching a multi-media marketing campaign which the company says is "unlike any other" in its 30-year history. The effort highlights the resources … Read the whole story

  • GM's OnStar To Relaunch With 'Live On' Theme

    OnStar will be a lifestyle program that goes beyond safety and emergencies -- as well as a pure subscription model -- to social media, … Read the whole story