Marketing Daily
Thursday, September 16, 2010
  • BEVERAGES
    New Corona Efforts Redefine 'Beach'
    by Karlene Lukovitz

    "We're not changing our strategy," says Crown Imports' EVP/Marketing Jim Sabia. "This is a new execution of the same basic campaign, designed to show … Read the whole story

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  • RETAIL
    Under Armour To Unleash Basketball Shoes
    by Sarah Mahoney

    For the year, the company recently raised its total revenue forecast to $1 billion. "We believe we are the biggest, baddest apparel brand on … Read the whole story

  • RETAIL
    Wal-Mart Chief: We Are Beefing Up Assortment
    by Sarah Mahoney

    The chain's error, says Bill Simon, CEO of its U.S. division, was focusing on the value of a single product rather than the savings … Read the whole story

  • CONFERENCE
    ANA: Clients, Agencies Have A 'Shared Purpose'
    by Karl Greenberg

    "You have to wrestle to the ground what is your shared purpose," said Kimberly-Clark's Clive Sirkin. "There must be a clear, articulate point of … Read the whole story

  • FINANCIAL SERVICES
    Scottrade 'Welcomes' Investors In Ad Campaign
    by Tanya Gazdik

    Scottrade is launching a multi-media marketing campaign which the company says is "unlike any other" in its 30-year history. The effort highlights the resources … Read the whole story

  • AUTOMOTIVE
    GM's OnStar To Relaunch With 'Live On' Theme
    by Karl Greenberg

    OnStar will be a lifestyle program that goes beyond safety and emergencies -- as well as a pure subscription model -- to social media, … Read the whole story