TELECOM
by Aaron Baar
"Movies capture the imagination of everyone. It's the upper echelon of video entertainment," Marc Davis, group manager of national advertising, tells Marketing Daily. "The … Read the whole story
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Top 10 DMAs in which reside adults who have a dog in their household: 1 Tulsa, Okla. 2 Oklahoma City, Okla. 3 San Antonio, … Read the whole story
COMMENTARY
by Alan Berrey
The time has come to fill this void. It is time to speak the new language of the consumers, to embrace interactive text messaging … Read the whole story
SPORTS
by Karl Greenberg
At the IMG Sports Marketing Symposium in New York, boasting record audience numbers on Tuesday, MillerCoors CMO Andy England opened the conference with a … Read the whole story
RESTAURANTS
by Karlene Lukovitz
"An image like a coupon or photo provides the visual impact that bland text lacks, in terms of grabbing consumers' attention, without the time … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign includes digital out-of-home boards, dealership elements, and many non-traditional elements aimed at the creative community, to include "chalk art" stenciling around urban … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"We hear from happy customers every day in social media and through customer service chat and phone calls," states CMO Sanjay Gupta. The new … Read the whole story
RETAIL
by Sarah Mahoney
Experts believe that will translate into another heavy promotional season. "We're going to see holiday shopping begin earlier, and the consumer is going to … Read the whole story