AUTOMOTIVE
by Karl Greenberg
Optima has an opportunity because consumers in the mid-sized car segment are conditioned to expect that they come in one flavor -- vanilla. Thus, … Read the whole story
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Source: Experian Simmons Read the whole story
COMMENTARY
by Vishal Nongbet
Tactical advertising and promotions through these media have, more often than not, generated more hype than results. Read the whole story
TELECOM
by Aaron Baar
"If you think about the marketing communication within the wireless community, it's all smartphone-focused," J.D. Power's Kirk says. "They're hoping the customers that have … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
For the most part, consumers are happy with their insurance experience, but 12% those surveyed by the Chief Marketing Officer Council say they resent … Read the whole story
SPORTS
by Karl Greenberg
Madison Square Garden is on a roll, inking sponsorship deals for its properties and the teams that play there. The company this week signed … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The work has resonated with fans. Both TV spots were placed on YouTube in early September, with a spot called "Grandma" receiving nearly 85% … Read the whole story
FOOD
by Karlene Lukovitz
Why the education push? While tofu continues to grow in popularity as an ingredient in restaurant offerings, Americans still tend to be intimidated by … Read the whole story