Marketing Daily
Friday, September 24, 2010
  • AUTOMOTIVE
    Kia Going Beyond Vanilla With New Optima
    by Karl Greenberg

    Optima has an opportunity because consumers in the mid-sized car segment are conditioned to expect that they come in one flavor -- vanilla. Thus, … Read the whole story

  • by

    Source: Experian Simmons Read the whole story

  • COMMENTARY
    Can SMS/Text Promotion Be Compelling, Engaging?
    by Vishal Nongbet

    Tactical advertising and promotions through these media have, more often than not, generated more hype than results. Read the whole story

  • TELECOM
    Hold The Phone: Economy Forestalls Upgrades
    by Aaron Baar

    "If you think about the marketing communication within the wireless community, it's all smartphone-focused," J.D. Power's Kirk says. "They're hoping the customers that have … Read the whole story

  • FINANCIAL SERVICES
    Study: Insurance Marketers Missing Opportunities
    by Tanya Gazdik

    For the most part, consumers are happy with their insurance experience, but 12% those surveyed by the Chief Marketing Officer Council say they resent … Read the whole story

  • SPORTS
    It's Not About The Billboards: MSG's O'Neil
    by Karl Greenberg

    Madison Square Garden is on a roll, inking sponsorship deals for its properties and the teams that play there. The company this week signed … Read the whole story

  • FINANCIAL SERVICES
    Fifth Third Bank Teams With Hometown Bengals
    by Tanya Gazdik

    The work has resonated with fans. Both TV spots were placed on YouTube in early September, with a spot called "Grandma" receiving nearly 85% … Read the whole story

  • FOOD
    Tofu Goes Interactive In Education Bid
    by Karlene Lukovitz

    Why the education push? While tofu continues to grow in popularity as an ingredient in restaurant offerings, Americans still tend to be intimidated by … Read the whole story