Marketing Daily
Tuesday, September 28, 2010
  • FINANCIAL SERVICES
    At OMMA Global, Aflac CMO Charney Touts The Duck
    by Karl Greenberg

    "Brand awareness has gone from 11% to 91% in fewer than four years. The commercials worked so well, but people were laughing so much … Read the whole story

  • Got Java?
    by

    Dunkin' Donuts and CareerBuilder have identified the Top 10 professions with the highest proportions of workers stating they are less productive without coffee. You … Read the whole story

  • COMMENTARY
    It's All Contextual At Forbes
    by Len Stein

    A new editorial model strikes at editorial independence. Read the whole story

  • PACKAGED GOODS
    P&G To Push Cold-Water Laundry Washing
    by Sarah Mahoney

    "It is going to be very difficult to get consumers to switch to cold-water washing," Jacquelyn A. Ottman tells Marketing Daily. "We are obsessed … Read the whole story

  • ENTERTAINMENT
    Disney Kicks Off User-Generated Campaign
    by Tanya Gazdik

    Disney Parks guests will star in TV spots as part of the "Let the Memories Begin" campaign. For the first time in its 55-year … Read the whole story

  • ELECTRONICS
    Samsung Makes Web Site More Consumer-Friendly
    by Aaron Baar

    "There's a lot of change going on with the ways consumers interact with each other and with products," Kris Narayanan, vice president of digital … Read the whole story

  • BEVERAGES
    Not So Wonderful: FTC Calls POM Ads Deceptive
    by Karlene Lukovitz

    "When a company touts scientific research in its advertising, the research must squarely support the claims made," said David Vladeck, director of the FTC's … Read the whole story

  • AUTOMOTIVE
    Chevrolet, Microsoft Go Multi-Screen For Volt
    by Karl Greenberg

    Instead of using a real steering wheel, the two -- who were playing the new Microsoft Kinect-powered game -- controlled their vehicles with body … Read the whole story