Marketing Daily
Tuesday, September 28, 2010
  • At OMMA Global, Aflac CMO Charney Touts The Duck

    "Brand awareness has gone from 11% to 91% in fewer than four years. The commercials worked so well, but people were laughing so much … Read the whole story

  • Got Java?

    Dunkin' Donuts and CareerBuilder have identified the Top 10 professions with the highest proportions of workers stating they are less productive without coffee. You … Read the whole story

  • It's All Contextual At Forbes

    A new editorial model strikes at editorial independence. Read the whole story

  • P&G To Push Cold-Water Laundry Washing

    "It is going to be very difficult to get consumers to switch to cold-water washing," Jacquelyn A. Ottman tells Marketing Daily. "We are obsessed … Read the whole story

  • Disney Kicks Off User-Generated Campaign

    Disney Parks guests will star in TV spots as part of the "Let the Memories Begin" campaign. For the first time in its 55-year … Read the whole story

  • Samsung Makes Web Site More Consumer-Friendly

    "There's a lot of change going on with the ways consumers interact with each other and with products," Kris Narayanan, vice president of digital … Read the whole story

  • Not So Wonderful: FTC Calls POM Ads Deceptive

    "When a company touts scientific research in its advertising, the research must squarely support the claims made," said David Vladeck, director of the FTC's … Read the whole story

  • Chevrolet, Microsoft Go Multi-Screen For Volt

    Instead of using a real steering wheel, the two -- who were playing the new Microsoft Kinect-powered game -- controlled their vehicles with body … Read the whole story