The products, which will cover everything from snacks and beverages to oral care, paper products, household cleaners and over-the-counter medications, are intended to compete … Read the whole story

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For marketers, one of the clearest and most consistent takeaways from nutrition/health-related attitudes research is consumers' emphasis on wanting the information and disclosure they … Read the whole story

"Brand loyalty is driven by emotion, but a little less so as the economy gets better," Robert Passikoff, Brand Keys founder and president, tells … Read the whole story

In one spot, a man sets the ringtone for his bank text message alerts to the sound of "toilet flush" every time he pays … Read the whole story

Chevrolet is following up a July 4 "Freedom Drive" run of its Chevy Volt from Austin, Texas, to New York with a new road … Read the whole story

The company will bring 100 people to Europe in early '11 -- when the car launches -- to spend two days driving the car … Read the whole story