RETAIL
by Aaron Baar
The products, which will cover everything from snacks and beverages to oral care, paper products, household cleaners and over-the-counter medications, are intended to compete … Read the whole story
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COMMENTARY
by Laura Patterson
The pressure for marketing organizations to justify their spending, prove their contribution, and demonstrate value is only increasing. Read the whole story
FOOD
by Karlene Lukovitz
For marketers, one of the clearest and most consistent takeaways from nutrition/health-related attitudes research is consumers' emphasis on wanting the information and disclosure they … Read the whole story
RETAIL
by Sarah Mahoney
"Brand loyalty is driven by emotion, but a little less so as the economy gets better," Robert Passikoff, Brand Keys founder and president, tells … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
In one spot, a man sets the ringtone for his bank text message alerts to the sound of "toilet flush" every time he pays … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chevrolet is following up a July 4 "Freedom Drive" run of its Chevy Volt from Austin, Texas, to New York with a new road … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company will bring 100 people to Europe in early '11 -- when the car launches -- to spend two days driving the car … Read the whole story