AIRLINES
by Tanya Gazdik
"The launch of this global marketing campaign and TV ad is a crucial step in shaping and advancing the brand in this new economic … Read the whole story
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MediaPost Communications is hosting a 24-hour event, "Change: The Digital Transformation," Oct. 5 and 6 at the Liberty Hotel in Boston. Julie Roehm, founder … Read the whole story
COMMENTARY
by Bob Liodice
The eighth tenet of the Marketers' Constitution states that marketing must be indisputably socially responsible. The foundation of all marketing is consumer trust. Consumers … Read the whole story
AUTOMOTIVE
by Karl Greenberg
A spokesperson says BMW won't use the program as a marketing platform. "We don't have an agenda we are pursuing; it's a worldwide cultural … Read the whole story
RETAIL
by Sarah Mahoney
"We expect consumers to shop, but we think they will be subdued, restrained, and really mindful," James Russo, VP/Global Consumer Insights of the Nielsen … Read the whole story
FOOD
by Karlene Lukovitz
The research confirms that consumers often see local origin or purchasing as a way to get certain product benefits, such as freshness, geographic convenience … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Mazda's partnership involves daily blog posts and downloadable content, including the previously unreleased track "No Strings." There is also a Web site that has … Read the whole story
ENTERTAINMENT
by Aaron Baar
"'Star Wars' is this great brand, and LucasArts is an amazing videogame company that sells more units than a lot of people think. But … Read the whole story