FINANCIAL SERVICES
by Nina Lentini
Mark Neirick, VP/GM of prepaid interactive with Amex, told attendees at Tuesday's MediaPost Communications event, "Change: The Digital Transformation Summit," that consumers who were … Read the whole story
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COMMENTARY
by Margaret Kime
Food and beverage brands with provenance in the rural heartland will face challengers from an unexpected perspective. Read the whole story
TECHNOLOGY
by Karl Greenberg
Richard Gerstein, HP marketing SVP, sees the future of HP in its ability to make machines and applications that let people connect to the … Read the whole story
BEVERAGES
by Karlene Lukovitz
Exemplifying both greater focus on multicultural marketing and spirit makers' increasing propensity to create their own television content, Diageo's Smirnoff is launching a brand-produced … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Honda is launching a month-long social media campaign designed to drive people to its online corporate documentary series, "Dream the Impossible" on Dreams.Honda.com. The … Read the whole story
ENTERTAINMENT
by Aaron Baar
Steve Nash is known to many as a star basketball player. But apparently, he wants to be known for more. In a new viral … Read the whole story
RETAIL
by Sarah Mahoney
The National Retail Federation is predicting that retail sales will climb 2.3% this holiday season, coming in at $447.1 billion. And while that's a … Read the whole story
RETAIL
by Sarah Mahoney
California's struggling economy has cut into donations to the Salvation Army, so it's launched a new campaign to increase awareness and boost in-kind donations … Read the whole story