FINANCIAL SERVICESMark Neirick, VP/GM of prepaid interactive with Amex, told attendees at Tuesday's MediaPost Communications event, "Change: The Digital Transformation Summit," that consumers who were … Read the whole story
- COMMENTARY
Food and beverage brands with provenance in the rural heartland will face challengers from an unexpected perspective. Read the whole story
- TECHNOLOGY
Richard Gerstein, HP marketing SVP, sees the future of HP in its ability to make machines and applications that let people connect to the … Read the whole story
BEVERAGESExemplifying both greater focus on multicultural marketing and spirit makers' increasing propensity to create their own television content, Diageo's Smirnoff is launching a brand-produced … Read the whole story
AUTOMOTIVEHonda is launching a month-long social media campaign designed to drive people to its online corporate documentary series, "Dream the Impossible" on Dreams.Honda.com. The … Read the whole story
ENTERTAINMENTSteve Nash is known to many as a star basketball player. But apparently, he wants to be known for more. In a new viral … Read the whole story
RETAILThe National Retail Federation is predicting that retail sales will climb 2.3% this holiday season, coming in at $447.1 billion. And while that's a … Read the whole story
RETAILCalifornia's struggling economy has cut into donations to the Salvation Army, so it's launched a new campaign to increase awareness and boost in-kind donations … Read the whole story
