CONFERENCEThe 100th annual Association of National Advertisers convention, "Growth: Mastering Brands/Driving Results," at Orlando's Rosen Shingle Creek resort, began with ANA President Bob Liodice … Read the whole story
- COMMENTARY
To avoid disaster and to use your money wisely, here are some suggestions to learn what will best capture people's attention. Read the whole story
AUTOMOTIVEJohn Abel, Mazda's director of marketing for North America, tells Marketing Daily the company's decision to start fresh was in part driven by the … Read the whole story
- COMMENTARY
If your branding strategy relies on an impersonal banner or TV ad, then walk up to your computer or mobile device. And hit that … Read the whole story
Jim Beam Black Double Aged Bourbon is building on its "8 Years Changes Everything" advertising campaign -- which spotlights the spirit's eight-year aging process … Read the whole story
TELECOM"One sixth of the Internet-at-home population isn't paying for it," Billy Hulkower, senior analyst at Mintel, tells Marketing Daily. He added that home Internet … Read the whole story
FOODPeople who present a pack of Trident Layers -- either purchased or one of the free sample packs that will be distributed at the … Read the whole story
RETAILCalled the Duet, the machines exceed the current government requirements by 160%, on average. The washer can use as few as 11.5 gallons of … Read the whole story
