RETAILWhile an estimated 32% of shoppers plan to make a consumer electronics purchase this season, reports the Consumer Electronics Association, they're also expected to … Read the whole story
Source:Experian Simmons Read the whole story
- COMMENTARY
If your branding strategy relies on an impersonal banner or TV ad, then walk up to your computer or mobile device. And hit that … Read the whole story
FOOD"Our issue was that competitors were resorting to aggressive pricing," Jim Gelder, vice president of creative at Launch, tells Marketing Daily. "Our objective was … Read the whole story
FINANCIAL SERVICES"Over the past year, we have enhanced our card rewards program to let customers redeem points for a variety of unique customer experiences," says … Read the whole story
AIRLINESDuring a discussion of LinkedIn's new Company Pages, JetBlue CMO Marty St. George said that while the airline's Web site "is fundamentally our cash … Read the whole story
FOODMost of the new campaign executions rely on what the marketer terms "Twitter-centric talent" to generate attention and buzz among young adults, in particular. … Read the whole story
AUTOMOTIVEIt's Election Day and people are anxious, and the national debt clock on 44th Street near Times Square in New York says every family … Read the whole story
