RETAIL
by Sarah Mahoney
While an estimated 32% of shoppers plan to make a consumer electronics purchase this season, reports the Consumer Electronics Association, they're also expected to … Read the whole story
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Source:Experian Simmons Read the whole story
COMMENTARY
by Zephrin Lasker
If your branding strategy relies on an impersonal banner or TV ad, then walk up to your computer or mobile device. And hit that … Read the whole story
FOOD
by Aaron Baar
"Our issue was that competitors were resorting to aggressive pricing," Jim Gelder, vice president of creative at Launch, tells Marketing Daily. "Our objective was … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"Over the past year, we have enhanced our card rewards program to let customers redeem points for a variety of unique customer experiences," says … Read the whole story
AIRLINES
by Karl Greenberg
During a discussion of LinkedIn's new Company Pages, JetBlue CMO Marty St. George said that while the airline's Web site "is fundamentally our cash … Read the whole story
FOOD
by Karlene Lukovitz
Most of the new campaign executions rely on what the marketer terms "Twitter-centric talent" to generate attention and buzz among young adults, in particular. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
It's Election Day and people are anxious, and the national debt clock on 44th Street near Times Square in New York says every family … Read the whole story