"When the economy was at its worst, there were a lot of recession refugees shopping at Walmart," brand strategist Adam Hanft tells Marketing Daily. … Read the whole story

Source:Experian Simmons Read the whole story

The "Gran Tourism 5" game is the right sort of starting point for the competition, Nissan's Erich Marx tells Marketing Daily, because it is … Read the whole story

"We can all think of situations where you can't plug in a phone," Lauren Curler, marketing and communications manager for SLANT Media, the agency … Read the whole story

Importantly, the food manufacturing industry is far from alone in seeing some overall decline in customer satisfaction. Among the four non-durable manufacturing industries covered … Read the whole story

Via Santa Monica-based RPA -- which became AOR in 2007 -- it comprises five 30-second television spots starring the actress. The company says the … Read the whole story

This year's spot generated a 500% increase in consumer visits to the company's site and 1 million incremental page views in a 24-hour period … Read the whole story

"We looked at our 3D product, and it's such a unique stand-alone product today in the marketplace," Ron Gazzola, vice president of marketing and … Read the whole story