Top of The News
by Thom Forbes
Did you catch Steve Croft's interview of recently retired Supreme Court Justice John Paul Stevens on "60 Minutes" Sunday night? Two observations: 1. I hope to be half as cogent … Read the whole story
RESEARCH
by Karlene Lukovitz
"Marketing tends to be preoccupied with staying on track with individual tactical executions or traditional marketing fundamentals like lead generation, campaign execution and content … Read the whole story
COMMENTARY
by Jeff Pundyk
The conventional wisdom seems to be set: Every company should act like a media company. Well, sort of ... Read the whole story
AUTOMOTIVE
by Karl Greenberg
Having just added the new Optima to its shiny new lineup -- including the Sorento, Sportage Forte and Soul -- Kia recently created a … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"We have significantly increased our digital media spend over the last couple of years and custom programs like this are an important part of … Read the whole story
ELECTRONICS
by Aaron Baar
The interactive displays take a page from a similar initiative conceived by the Consumer Electronics Association, ESPN and the country's top cable and satellite … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The sponsorship aligns with the brand's "New Standard of the World" brand positioning launched in October. A spokesperson for the brand said the company … Read the whole story