Top of The News
by Thom Forbes
Has it really come down to a megalithic Barnes & Borders with a scattering of independent bookstores struggling to hold on? Opinion is basically split down the middle in a … Read the whole story
BEVERAGES
by Karl Greenberg
Sarah Robb O'Hagan, CMO at Gatorade and Stanley Hainsworth of Seattle-based design firm Tether have a lot to say about collaborative work in extending … Read the whole story
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COMMENTARY
by Cheryl Kellond
Ultimately, the full vs. light debate is unnecessary -- and here's why: Consumers want free TV content on more screens. It's that simple. Read the whole story
RESTAURANTS
by Karlene Lukovitz
Starbucks garnered a media-buy purchase equivalent of $67.8 million in free brand exposure through online news media, social media and Twitter between September and … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
The effort, which involves conducting focus groups and holding conversations with women nationwide, comes on the heels of a proprietary quantitative study of how … Read the whole story
ENTERTAINMENT
by Aaron Baar
Growth won't be realized until after 2011, as consumers -- who had been using disposable income for necessity purchases during the recession (and may … Read the whole story
CONFERENCE
by Karl Greenberg
Crayola, a privately held division of Hallmark, has been redefining itself since 2004. Speaking about the evolution of the brand at the 2010 ANA … Read the whole story
RETAIL
by Sarah Mahoney
A new study from the NPD Group says that this year 62% of buyers leave home knowing precisely what toy they want to buy … Read the whole story
FOOD
by Karlene Lukovitz
Twenty-eleven will mark the year that Americans begin making permanent, holistic changes in their diets and buying foods generally rich in nutrition, as opposed … Read the whole story