Top of The News
by Thom Forbes
You got to admire the public relations genius who came up with the idea of Pantone sponsoring an annual bestowing of Color of the Year honors on some unsuspecting hue … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketing Daily that the use of visual icons makes more sense nowadays, given … Read the whole story
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COMMENTARY
by David Zinman
Adding display to a search campaign enables savvy marketers to make use of a fuller and more creative canvas for connecting with their customers … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Which brands benefit from the syllogism, "If most fun equals most loyal, and brand X has the most loyal customers, then brand X has … Read the whole story
BEVERAGES
by Aaron Baar
While the company's Denise Blasevick admits that the first association for "eight" and "holiday" may be Hanukkah, the brand purposefully avoided direct associations with … Read the whole story
CAUSE-RELATED
by Sarah Mahoney
The organization has changed its name to The Partnership at Drugfree.org and is extending its reach to parents of kids who are already using, … Read the whole story
RESTAURANTS
by Tanya Gazdik
The quick service restaurant chain, founded in 1964 by NHL hall-of-famer Tim Horton, has signed as the title sponsorship of the 2011 Tim Hortons … Read the whole story