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You got to admire the public relations genius who came up with the idea of Pantone sponsoring an annual bestowing of Color of the Year honors on some unsuspecting hue … Read the whole story
AUTOMOTIVEMichael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketing Daily that the use of visual icons makes more sense nowadays, given … Read the whole story
- COMMENTARY
Adding display to a search campaign enables savvy marketers to make use of a fuller and more creative canvas for connecting with their customers … Read the whole story
AUTOMOTIVEWhich brands benefit from the syllogism, "If most fun equals most loyal, and brand X has the most loyal customers, then brand X has … Read the whole story
BEVERAGESWhile the company's Denise Blasevick admits that the first association for "eight" and "holiday" may be Hanukkah, the brand purposefully avoided direct associations with … Read the whole story
CAUSE-RELATEDThe organization has changed its name to The Partnership at Drugfree.org and is extending its reach to parents of kids who are already using, … Read the whole story
RESTAURANTSThe quick service restaurant chain, founded in 1964 by NHL hall-of-famer Tim Horton, has signed as the title sponsorship of the 2011 Tim Hortons … Read the whole story
