Top of The News
by Thom Forbes
I found myself chuckling absent-mindedly at a GEICO radio spot for about the dozenth time yesterday and then, for about the dozenth time, realized that I shouldn't be. The spot, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Suzuki Motorcycles is pitching directly to the multicultural, urban market melting pot with an integrated marketing program around music and street culture that is … Read the whole story
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COMMENTARY
by Mark Hanley
There is increasing demand by companies to make social media listening solutions and the data collected work more in conjunction with existing client systems. Read the whole story
by Sarah Mahoney
Everlast, a 100-year-old brand best known for its boxing prowess, has signed a long-term licensing deal with Sears Holdings for apparel, footwear and accessories … Read the whole story
ELECTRONICS
by Karl Greenberg
The firm says in a new study that U.S. moms spend an average of $822 on gadgetry each year and account for more than … Read the whole story
by Aaron Baar
According to a study commissioned by Ask.com and conducted by Harris Interactive, two-thirds of consumers said they are more likely to ask timely questions … Read the whole story
by Karlene Lukovitz
Two brands owned by separate companies, Gorton's Seafood and B&G Foods, Inc.'s Ortega Mexican Food Products, have partnered to leverage the current popularity of … Read the whole story