Marketing Daily
Thursday, January 6, 2011
  • PepsiCo Pulls Controversial Video Entry From Site

    The video entry that has caused the stir, "Feed the Flock," shows a "pastor" succeeding in bringing in new church parishioners by serving Doritos … Read the whole story

  • Source:Experian Simmons Read the whole story

  • These Belong On Every CMO's Mobile Shopping List

    Twenty eleven provides companies with an opportunity to slow down and develop a strategic plan for a mobile offering. Read the whole story

  • Ford Up, Toyota Down In New Perception Survey

    Jeff Bartlett, online editor for autos at Consumer Reports, explains that an automaker's overall score is an aggregate of individual scores in each of … Read the whole story

  • CES: Corning Seeks Name For Itself In Gorilla Glass

    Just as Intel made a name for itself as a computer component that people would look for when buying their PCs, Corning -- a … Read the whole story

  • Survey: Shoppers Reeled In Holiday Spending

    "Shoppers are warily putting their toes back into the retail waters," Philip Herr tells Marketing Daily. "This year we are likely to see an … Read the whole story

  • New Lacoste Ads Push Gator Glamour

    Lacoste, the sportswear company best known for its preppy little alligator, is breaking a new "Unconventional Chic" campaign this spring, with models in sequins … Read the whole story

  • Army's Channel One Effort Tells Soldiers' Stories

    The "Dream Strong" web series features an array of soldiers who have reached leading positions and have unusual skills. Channel One News, the teen-targeting … Read the whole story