Marketing Daily
Friday, January 7, 2011
  • At The CES: Reese's Intros Its Dime-sized Minis

    "When you think about it, there are Intel chips, and we have chocolate chips," said Jim St. John, vice president of research and development … Read the whole story

  • Starbucks Logo Change Is Short-sighted

    The only good thing coming out of this for Starbucks is the huge number of blogs and articles on the subject. Read the whole story

  • Q&A: Cadillac Is Defining Luxury On Its Own Terms

    The ads use the "New Standard of the World" tagline by Fallon, which replaced Bartle Bogle Hegarty, New York, as Cadillac AOR last year. … Read the whole story

  • A 10-Step Brand Development Process

    Trends are an exciting territory to explore. They can add an element of humanity to the branding process. Read the whole story

  • Pantene Picks Actress To Stump For Brand

    Shay Mitchell, known for her role as Emily Fields on ABC Family's "Pretty Little Liars," will appear in a new print campaign developed by … Read the whole story

  • After A Big November, December Disappoints

    Call it the Christmas that fizzled. When people stormed into stores in November, retailers thought they could count on that enthusiasm to last until … Read the whole story

  • Atkins Expands Dieter Resources, Ad Campaign

    Atkins Nutritionals, Inc.'s New Year's marketing resolutions call for continuing a free, home-delivered weight-loss kit, providing people with chef-created low-carb recipes and new online … Read the whole story

  • Traditional, Digital Back Ford's 'Focus Rally: America'

    Ford's Jeff Eggen says, "Fiesta Movement was all about a highly social and socially networked group of people. Focus Rally is really a hybrid … Read the whole story