Top of The News
by Thom Forbes
If you've not looked at the 30-minute video in which Chris Anderson, curator of the TED conference ("Ideas Worth Spreading"), lays out the rationale
for his organization's "Ads Worth Spreading … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Mini is launching a campaign that starts with 3D in-cinema ads and ends with a social media push. And it all has to do … Read the whole story
COMMENTARY
by Vanessa Horwell
If 2010 was the year of austerity, 2011 may well be "The Year of Authenticity." Read the whole story
by Karl Greenberg
"We need to be flexible and nimble when stories pop up. Kraft is doing that now. That's light speed. Every marketer has to be … Read the whole story
PHARMA
by Tanya Gazdik
Abbott is joining with Partners In Health to fund a program to combat severe childhood malnutrition in Haiti. The partnership, which also includes the … Read the whole story
by Karlene Lukovitz
In a clever departure from a more traditional coin toss, the captains of the University of Nevada and Boston College football teams tossed a … Read the whole story
RETAIL
by Sarah Mahoney
Best Buy says comparable-store sales fell 5% in December, with declines in entertainment software and TVs offsetting growth in mobile phones and appliances. And … Read the whole story
ELECTRONICS
by Aaron Baar
If one needed any proof the economy is starting to show signs of life again, the just-wrapped Consumer Electronics Show held it. More populated … Read the whole story