Top of The News
by Thom Forbes
If you'd told me in September 2007, when I was co-founding Tower Ridge Poker Cronies, that I would someday put out Blue Ginger Multi-Grain Brown Rice Chips with Black Sesame … Read the whole story
RESEARCH
by Karlene Lukovitz
"The level of media proliferation has taken everyone by storm," president/CEO Bob Liodice says. "TV and print once accounted for 98% of media planning … Read the whole story
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1. Marketing accountability 2. Building strong brands 3. Integrated marketing communications 4. Aligning marketing organization with innovation 5. Media proliferation 6. Advertising creative that … Read the whole story
TELECOM
by Aaron Baar
The two companies, which tussled last year in a dispute over Verizon's "There's a map for that" -- mocking AT&T's publicized network problems caused … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The General will give its Chevrolet and Cadillac divisions the spotlight in the program from July 27 to Aug. 12 next year. The brands … Read the whole story
TOURISM
by Karl Greenberg
One of the two major efforts will be an AT&T-sponsored program to get tourists to Harlem during February, which happens to be Black History … Read the whole story
RESEARCH
by Tanya Gazdik
Millward Brown's Futures Group has identified a slew of digital trends for 2011. According to the report, brands will be forced to straddle their … Read the whole story
REGULATION
by Karlene Lukovitz
The opposition comments argue that the FDA is proposing "vivid and shocking anti-smoking graphics to accompany new textual warnings on cigarette ads and packages … Read the whole story