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If you'd told me in September 2007, when I was co-founding Tower Ridge Poker Cronies, that I would someday put out Blue Ginger Multi-Grain Brown Rice Chips with Black Sesame … Read the whole story
RESEARCH"The level of media proliferation has taken everyone by storm," president/CEO Bob Liodice says. "TV and print once accounted for 98% of media planning … Read the whole story
1. Marketing accountability 2. Building strong brands 3. Integrated marketing communications 4. Aligning marketing organization with innovation 5. Media proliferation 6. Advertising creative that … Read the whole story
TELECOMThe two companies, which tussled last year in a dispute over Verizon's "There's a map for that" -- mocking AT&T's publicized network problems caused … Read the whole story
AUTOMOTIVEThe General will give its Chevrolet and Cadillac divisions the spotlight in the program from July 27 to Aug. 12 next year. The brands … Read the whole story
TOURISMOne of the two major efforts will be an AT&T-sponsored program to get tourists to Harlem during February, which happens to be Black History … Read the whole story
RESEARCHMillward Brown's Futures Group has identified a slew of digital trends for 2011. According to the report, brands will be forced to straddle their … Read the whole story
- REGULATION
The opposition comments argue that the FDA is proposing "vivid and shocking anti-smoking graphics to accompany new textual warnings on cigarette ads and packages … Read the whole story
