Top of The News
by Thom Forbes
Quick, and no Googling or Binging before you answer, please. When you see "Live Positively" or "livepositively.com," what comes to mind? Read the whole story
AUTOMOTIVE
by Karl Greenberg
Ford won in several categories: Overall Loyalty to Manufacturer; Overall Loyalty to Make; Ethnic Market Make -- African-American; and Mid/Full-Size Pickup for its F-Series … Read the whole story
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COMMENTARY
by Drew Neisser
Think about your social program as a permanent part of your "go to market" strategy and enjoy the view from the top. Read the whole story
RETAIL
by Sarah Mahoney
Tom Woodside is the new VP/marketing and e-commerce. He says that while the company may draw its inspiration from John Evelyn, a botanist and … Read the whole story
RESEARCH
by Tanya Gazdik
The takeaway for marketers is to "think twice," says Peter Daboll, CEO of Ace Metrix. "The key question marketers need to ask themselves is … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Subway led the list of restaurant brands with the highest 2010 scores -- at 41.7, followed fairly closely by Olive Garden, at 36. (Olive … Read the whole story
FINANCIAL SERVICES
by Karl Greenberg
The Boston-based firm has just signed on as the first-ever presenting sponsor of Celtics.com. The deal also makes Sun Life an official team sponsor … Read the whole story