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The founder of Kenneth Cole, who goes by the same name, is fond of saying that "today is not a dress rehearsal." Recent years have driven home that harsh reality … Read the whole story
BEVERAGESThese consumers will make up fully 40% of Americans 21 and older within 10 years, making it increasingly critical for alcoholic beverage marketers to … Read the whole story
- COMMENTARY
Buzzwords abound in the marketing, public relations and advertising industries. But one crucial word has often been missing: disclosure. Read the whole story
CONFERENCEJohn Jacobs, CMO and EVP of the Global Index Group at NASDAQ, said the company went social to get people to offer up ideas … Read the whole story
Homes.com has a proven record of attracting qualified prospects who are in the early stages of the home buying process, says Jason Doyle, vice … Read the whole story
RETAILTimberland's riches to rags to (maybe) riches story is about how the benighted outdoors brand let itself become defined by popular culture as a … Read the whole story
- FINANCIAL SERVICES
The ad, developed by the bank's in-house advertising agency 601, and produced in association with Shooters, Inc. (and its DIVE visual effects division), depicts … Read the whole story
RETAILSalt Lake City is the big gainer in Walmart's latest giveaway, winning $1 million in hunger grants in the retailer's Facebook "Fighting Hunger Together" … Read the whole story
