Top of The News
by Thom Forbes
Is it over, finally? Please say it is. You know what I'm talking about, right? All those January get fit/lose weight/go on a diet/we're-the-answer-to-all-your-physical-woes ads. Don't get me wrong.
I'm … Read the whole story
ELECTRONICS
by Aaron Baar
Sony's follow-up to the PSP and PSPGo is designed to compete with the gaming capabilities of both the smartphones and the Nintendo systems, as … Read the whole story
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After six months, the brands women continue to talk about include: 1 Walmart 2 Target 3 Verizon 4 EBay 5 Ford 6 Coca-Cola 7 … Read the whole story
COMMENTARY
by Debbie DeGabrielle
If marketing creates expectations about what the brand experience will be like, then social servicing teams and product marketing need to be able to … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
A spinoff of its national general market advertising campaign, "Mayhem," Allstate is introducing an effort with the antagonist "Mala Suerte," who represents unfortunate circumstances. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of all things skate or snowboard, may just take up auto racing next. White … Read the whole story
by Aaron Baar
"There's only a few departments that don't benefit from improved customer service. I like to take it one person at a time," Ted Sindzinski … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Zipcar, Inc., a car-sharing service, has signed a deal with Toyota to put the new plug-in Prius Hybrid into fleets in Boston/Cambridge, San Francisco … Read the whole story
FOOD
by Wayne Friedman
Healthier messaging from big fast-food and confection companies is getting women to talk to each other. A six-month analysis from the Women at NBCU … Read the whole story