Top of The News
by Thom Forbes
During the short question-and-answer period that followed the press conference announcing the 2010 Dietary Guidelines for Americans in Washington, D.C.,
yesterday, a woman wanted to know why the guidelines don't … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chevrolet may have been licking its wounds last year, but it's back big-time now and out to prove the point at the Super Bowl … Read the whole story
by
What could possibly go wrong with Richard Lewis and Roseanne in charge? Find out in this afternoon's Super Bowl edition of "Out to Launch." Read the whole story
COMMENTARY
by Jeff Judge
Here's how you can use "new generation" mobile-optimized methods in conjunction with their other marketing programs. Read the whole story
RETAIL
by Sarah Mahoney
Consumers see Greek yogurt as healthier, more convenient and better tasting: "Remarkably, apart from a relatively small subset of total category buzz related to … Read the whole story
FOOD
by Karlene Lukovitz
"We're kind of debunking the notion that only children want great-tasting cereal," says Derek Sherman, executive creative director for Kellogg's long-time creative agency, Leo … Read the whole story
RESEARCH
by Aaron Baar
Moreover, a full three-quarters of those marketers said they'll increase their spending (by an average of 59%) in the coming year. Of the 97 … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"We think that banks that dominate the next 10 years will empower customers and be perceived as authentic financial partners," Change Sciences Partner Steve … Read the whole story
TOURISM
by Karl Greenberg
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people to come up with text for billboard advertising. The campaign launches this week … Read the whole story