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I possess one of the most priceless gifts that fortune bestows on a mortal: An excellent relationship with a trustworthy and competent auto mechanic. Just this Monday afternoon, I handed … Read the whole story
AUTOMOTIVENow Nissan is extending the riff with a new interactive comic book-style movie on its YouTube channel that lets people decide where the film's … Read the whole story
Love hurts. And leaves an interesting aftertaste. Find out why this man is eating soap in this afternoon's Super Bowl edition of "Out to … Read the whole story
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Politics are a fact of life for marketing executives. Now, world-stage politics provide an opportunity to observe a roadmap to success. Read the whole story
FINANCIAL SERVICESInformation about the site will appear in lifestyle magazines such as More, O and Better Homes & Gardens. Ads will also appear on O's … Read the whole story
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Further marketing efforts have been limited to more occasional posts from the brand about the new products on its social media channels, and using … Read the whole story
TRENDSGiven female consumers' more positive overall attitude and focus on self-empowerment, physical and emotional health and making "real changes" in their lives, "marketers should … Read the whole story
RETAIL"Hispanics over-index for do-it-yourself and, perhaps more importantly for NAPA, they over-index in the automotive service technical professions," says PM Publicidad's Eduardo Perez. "Hispanics … Read the whole story
RETAILThe moves are part of sweeping changes at Gap Inc.'s floundering flagship, which the company hopes will "kick-start" a new marketing direction. It ditched … Read the whole story
SPORTSAdbowl -- launched by McKee Wallwork Cleveland, a little Albuquerque-based ad agency, back in 2001 -- tracks what consumers think of the ads during … Read the whole story
