Marketing Daily
Friday, February 4, 2011
  • Kraft Snacks Warm Fans Up For The Big Game

    "As part of our strategy to step up our investment in our power brands, we're looking for new ways to engage with our consumers … Read the whole story

  • Countdown To The Super Bowl

    All bark and no bite? Find out if the saying rings true in this afternoon's Super Bowl edition of "Out to Launch." Read the whole story

  • Another Killer On The Loose?

    To assume wireless technology will negatively impact listening to terrestrial radio is to ignore the lessons of the past and key facts of the … Read the whole story

  • Study: For Retail, Social Media Doesn't Work

    The ForeSee Results study found that more traditional marketing techniques not only generated more traffic, they also deliver better-quality customers. "Some of the most … Read the whole story

  • Gentlemen Start Engines For Record Super Bowl

    There will be a record number of carmakers -- around 10 if you include pre- and post-game affairs -- and a lot of them … Read the whole story

  • Retailers Bounce Back In Brand New Year

    "It's been volatile and uneven since last summer or so, and we expect it to continue to be so for the rest of this … Read the whole story

  • Verizon Sponsors Super Bowl Parties

    "One of our goals is to create ways for people to experience FiOS services live, whether it's in a store, at an event, at … Read the whole story

  • NHL Campaign Promos Tim Hortons Heritage Classic

    The campaign, developed by the NHL in consultation with global advertising agency Young & Rubicam, features a 30-second ad that has a camera panning … Read the whole story

  • AT&T Reaches Out To Business Community

    "This is the network," the television commercial begins, "a living, breathing intelligence that's helping business rethink how to do business." Visuals show packages being … Read the whole story