Top of The News
by Thom Forbes
Anytime I'd pass a Container Store, an old "Saturday Night Live" skit would pop into my head. You know the one I'm talking about, right? "The
Scotch Boutique," wherein nothing … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos and Pepsi MAX scored big during the game, with one tying for first … Read the whole story
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% They More Likely than the Average Adult to... Source: GfK MRI Inside Brands www.gfkmri.com/ConsumerInsights/InsideBrands.aspx Read the whole story
COMMENTARY
by Drew Neisser
After spending two days with companies seeking game-changing levels of customer satisfaction, the simple pursuit of Like feels inadequate, if not downright unlikeable. Read the whole story
AUTOMOTIVE
by Karl Greenberg
Hyundai's turnaround is remarkable, not least because the automaker is for the second year in a row No. 1 in the auto category in … Read the whole story
COMMENTARY
by Jeff Weidauer
Certainly, mobile deserves a clear role in our overall marketing strategy, but it is just one more medium to add to the mix. Read the whole story
PACKAGED GOODS
by Tanya Gazdik
Schick disposable razors is launching a promotion tied to the Harmonix Music Systems' Rock Band 3 music video game and Fender guitars. This is … Read the whole story
RETAIL
by Sarah Mahoney
With consumer confidence Ping-Pong-ing between conflicting economic headlines, retailers are struggling to find strategies that work for a bumpy recovery. Marketing Daily asked Marcelo … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jeremy Anwyl, CEO of Edmunds.com, says Chrysler was a winner with its two-minute-long, campaign-launching spot "Imported from Detroit." The ad shows the Motor City … Read the whole story
ENERGY
by Aaron Baar
Having successfully convinced Philadelphia-area consumers to change to energy-efficient light bulbs and appliances in a campaign last year, PECO, the area's electric utility and … Read the whole story