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Customer service has become such a lost art that we are thankful when an organization stands behind its products with a minimum of fuss and voice jail. It's rare that … Read the whole story
FOODCorazonas is now building on its "mantra" -- "Freedom to Snack Sensibly" -- with a new integrated campaign that seeks to ... well, get … Read the whole story
% They More Likely than the Average Adult to... Source: GfK MRI Inside Brands www.gfkmri.com/ConsumerInsights/InsideBrands.aspx Read the whole story
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Doesn't it make sense that you'd want to use all the tools at your disposal to make this advertising as effective as can be? … Read the whole story
ELECTRONICS"The center of the world isn't the PC [anymore], it's the user," Page Murray, vice president of integrated marketing for HP's Personal Systems Group, … Read the whole story
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I think auto marketers and their agencies should use the absurdity of it all as a marketing opportunity instead of avoiding it. Read the whole story
RETAILThe campaign, which comprises three spots, takes the tack that beds, kind of like kitchens, have evolved to have a more central role in … Read the whole story
RETAILFor Ace Hardware, customer satisfaction isn't just a nice idea -- it's the whole point. The secret, which results in it winning its category … Read the whole story
