Top of The News
by Thom Forbes
Customer service has become such a lost art that we are thankful when an organization stands behind its products with a minimum of fuss and voice jail. It's rare that … Read the whole story
FOOD
by Karlene Lukovitz
Corazonas is now building on its "mantra" -- "Freedom to Snack Sensibly" -- with a new integrated campaign that seeks to ... well, get … Read the whole story
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% They More Likely than the Average Adult to... Source: GfK MRI Inside Brands www.gfkmri.com/ConsumerInsights/InsideBrands.aspx Read the whole story
COMMENTARY
by Martin Pazzani
Doesn't it make sense that you'd want to use all the tools at your disposal to make this advertising as effective as can be? … Read the whole story
ELECTRONICS
by Aaron Baar
"The center of the world isn't the PC [anymore], it's the user," Page Murray, vice president of integrated marketing for HP's Personal Systems Group, … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
I think auto marketers and their agencies should use the absurdity of it all as a marketing opportunity instead of avoiding it. Read the whole story
RETAIL
by Karl Greenberg
The campaign, which comprises three spots, takes the tack that beds, kind of like kitchens, have evolved to have a more central role in … Read the whole story
RETAIL
by Sarah Mahoney
For Ace Hardware, customer satisfaction isn't just a nice idea -- it's the whole point. The secret, which results in it winning its category … Read the whole story