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Calls for cooperation among natural competitors and other adversaries seem to be breaking out across the nation, all presumably for the greater good of the Citizen Consumer. It's about putting … Read the whole story
RESTAURANTSPackaged Facts' analysts believe that consumers' uptake of location-based services will be rapid, and that context-aware restaurant advertising will take off "sharply" this year, … Read the whole story
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The agencies have really saved the best stuff for themselves; after all, they've managed to hide the Caveat Emptor sign under a big, flashing … Read the whole story
FINANCIAL SERVICESThe Independent Community Bankers of America (ICBA) is launching a nationwide marketing and communications campaign to celebrate the nation's community banks. The group, which … Read the whole story
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By seizing the role of convener, a brand can facilitate networking, co-creation of knowledge, two-way learning and truly become a trusted thought partner. Read the whole story
FINANCIAL SERVICESAllstate is taking a much bigger sponsorship position around soccer. The company, which has partnered with Federacion Mexicana de Futbol Asociacion (FMF) around its … Read the whole story
TECHNOLOGYAccording to comScore's "2010 Mobile Year in Review," smartphone adoption rates in the U.S. reached 27% of the market by December 2010, up 10 … Read the whole story
RETAILWhile the romantic announcement was timed for Valentine's Day, more cynical observers might think it's a career ploy from the 50-something fashion doll: It … Read the whole story
AUTOMOTIVEKia is activating more this year against its three-year-old sponsorship program with the National Basketball Association. The Irvine, Calif. U.S. sales arm for Kia, … Read the whole story
