Marketing Daily
Tuesday, March 1, 2011
  • AUTOMOTIVE
    Lexus Pulls Out The Stops For CT 200h
    by Karl Greenberg

    Lexus this week launches its biggest campaign in years. The effort is the full-court press for the new CT 200h, which Lexus has been … Read the whole story

  • COMMENTARY
    You Don't Need To See To Believe
    by Bob McCurdy

    The mind's eye enables us to see and describe what's not in our line of sight. It can do the same when it comes … Read the whole story

  • ELECTRONICS
    Survey Finds Phones Revolutionize Video Games
    by Aaron Baar

    "Mobile phones, particularly smartphones, are bringing video game play to the masses in ways that nothing else previously has done. You've been able to … Read the whole story

  • RESTAURANTS
    McD's, Dunkin' Pair Social Media With Item Intros
    by Karlene Lukovitz

    McDonald's is employing a cause-related promotion on Foursquare to promote its new McCafe Shake, while Dunkin' Donuts is running a Twitter-based giveaway to promote … Read the whole story

  • TRAVEL
    Enterprise Ads Are 'Major Shift' In Strategy
    by Tanya Gazdik

    In the past, employees have been shown picking customers up or opening doors for customers, said Patrick Farrell, vice president of marketing and communications … Read the whole story

  • RETAIL
    Nordstrom, Disney Clothing Line Marks 'Small World'
    by Sarah Mahoney

    It's enough to get you tapping the toes of your Dutch wooden shoes: Nordstrom and Disney Consumer Products are introducing a limited-edition collection of … Read the whole story

  • AUTOMOTIVE
    BMW Uses Docs, Social To Get 'I' Cars Rolling
    by Karl Greenberg

    It's all part of a program in BMW's North American market to gear up for the launch of BMW's raft of hybrid and electric … Read the whole story