Marketing Daily
Wednesday, March 2, 2011
  • JCPenney's Oscar Ads Bomb, Per Ace Metrix

    The combined wasted dollars spent by both JCPenney and Stella Artois indicate that advertisers need to do a better job of testing, especially ads … Read the whole story

  • Top 10 Most Effective Oscar Ads

    ProductAd Title 1 BMWCh-Ch-Changes (First aired during Super Bowl) 2 Mercedes- Benz SLS AMG Triumphant 3 M&M's Various Candy It's Them Or Gary 4 … Read the whole story

  • Recognize User Ecosystems, Drive Affinity

    When a device morphs from being a mere status symbol into a practical tool, it takes on an empowering role. Read the whole story

  • GM Rises From The Canvas, Dances And Weaves

    The automaker posted a 50% jump in sales last month, with 207,028 deliveries of Buick, GMC, Chevrolet and Cadillac. Retail sales alone were up … Read the whole story

  • Rhapsody Promo Offers 2 Months' Free Trial

    "We're seeing the momentum our business has gained with the explosion of smartphones; it's fueling the growth in our subscriber base," John Irwin, president … Read the whole story

  • Best Buy Jumps Into Free-Delivery Frenzy

    Add Best Buy to the list of big-box retailers looking to jump-start home appliance sales. The Minneapolis-based chain is upping the ante on such … Read the whole story

  • Infiniti Bows Etherea, Vows To Reach New Buyers

    Nissan Motor's luxury division Infiniti used its Tuesday press conference at the Geneva Auto Show both to show a concept vehicle and to roll … Read the whole story

  • 4% Lift Seen For Breakfast Sales; Healthy Items Key

    More than two-thirds (66%) of restaurant diners confirm that they are interested in healthier breakfast options, according to Mintel. Further, regardless of the day … Read the whole story