Marketing Daily
Wednesday, March 9, 2011
  • Balvenie Scotch Takes The High Road

    The company is getting its message about being a handcrafted brand to U.S. consumers with a media and grassroots effort that's all about finding … Read the whole story

  • Sheen's Mental Illness Awareness Campaign

    It's pretty clear from the recent press and social network coverage of Charlie Sheen that mental illness isn't really a disease in this country, … Read the whole story

  • Webroot 'Woos' IRS With Humorous Campaign

    The effort, from TDA Boulder, consists of three microsites designed to curry favor with the tax agency, in support of Webroot's positioning as "your … Read the whole story

  • Tanqueray, Zagat Team On Free IPhone App

    The app, which can be downloaded from the travel section of the iTunes store at no charge for one year, includes GPS technology to … Read the whole story

  • St. Patrick's Day Participation To Rise Sharply

    The survey, conducted by BIGResearch and based on responses from more than 8,000 adults, found that 102 million people (83.3%) plan to honor the … Read the whole story

  • Trojan's Magnum, Ludacris Team For Second Year

    The second annual Magnum Live Large Project, which will feature rap competitions in four major cities and an online voting competition on YouTube, kicks … Read the whole story

  • Scarborough: Working Seniors Are Prosperous

    These "retired for hire" adults, as Scarborough dubs them, also have robust investment portfolios. They are 46% more likely than the average adult to … Read the whole story