RETAIL
by Sarah Mahoney
Adidas says "All Adidas," the marketing campaign it will unveil March 16, is its biggest brand campaign ever. The German company will use 30-second … Read the whole story
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Top 10 DMAs in which reside adults who went to live theater in the past 12 months: 1 Salt Lake City, UT 2 Minneapolis-St. … Read the whole story
COMMENTARY
by Terri Goldstein
By following three steps, your brand packaging will be seen, felt and understood in five seconds or less. Read the whole story
BEVERAGES
by Karlene Lukovitz
A big first is enabling non-attendees to view the events for the first time through live streaming of the event's keynotes and panels on … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"Business Unusual" centers on a series of documentary-style Web videos that started on Feb. 28, featuring blogger, comedian and invention enthusiast Chris Hardwick, who … Read the whole story
HOSPITALITY
by Tanya Gazdik
The campaign, the first work for the brand from Publicis New York, aims to capture the unforgettable experiences people have while traveling, rather than … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The program is supported by a TV ad push starting March 14 on prime time, as well as radio, print and a grassroots effort … Read the whole story
ELECTRONICS
by Aaron Baar
"As someone who uses [a smartphone for shopping], I'm not surprised by the results," Jeff McKenna, a senior consultant for Chadwick Martin Bailey, tells … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
In its ongoing attempts to smooth the rough spots off American men, Unilever says its Dove Men+Care is unveiling the latest in its "Journey … Read the whole story