FINANCIAL SERVICES
by Tanya Gazdik
The promotion is unique in that instead of just getting consumers to the Facebook page once in order to "like" it, it gets them … Read the whole story
COMMENTARY
by Gregg Hamershlag
The right number combined with the right marketing support can open a direct line of communication with a consumer who has already expressed interest … Read the whole story
TELECOM
by Aaron Baar
As Credit Suisse analyst Jonathan Chaplin put it in a research note, the proposed deal is unprecedented. "We have never seen a deal with … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Spending more marketing dollars per vehicle than ever and facing an ever-more quickly metamorphosing media scenario, automakers need to be more cognizant than ever … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
One week after PepsiCo made retro versions of Pepsi, Mountain Dew and Doritos a permanent part of the brands' lineups, Heinz Ketchup is readying … Read the whole story
ELECTRONICS
by Aaron Baar
"Some consumers, given the choice at the same price point, prefer the larger screens," Ross Rubin, executive director of industry analysis, tells Marketing Daily. … Read the whole story
FOOD
by Karl Greenberg
Swiss chocolatier Lindt USA is serving as host sponsorship of the Sony Ericsson Open in Miami for the first time. Participating in the tournament, … Read the whole story
RETAIL
by Sarah Mahoney
More than half of the small- and mid-sized businesses Office Depot surveys say the economy is headed in a positive direction, with 56% expecting … Read the whole story