FOOD AND BEVERAGESThe dueling videos came about because Stonyfield Farm CEO Gary Hirshberg and Coca-Cola's Honest Tea CEO Seth Goldman are longtime friends, Goldman tells Marketing … Read the whole story
AUTOMOTIVEThe automaker is revealing "The 21st Century Beetle" with a world debut on three continents, starting in Shanghai, China, tied to an MTV Sound … Read the whole story
- COMMENTARY
Brand stewardship must remain at the forefront. People crave compelling stories -- so tell one through the brand. Read the whole story
RESTAURANTSCalories must be posted in clear, conspicuous font sizes and colors, next to the individual items, in all drive-throughs, as well as in all … Read the whole story
ENTERTAINMENTAs part of the promotion of its "Tiger Woods PGA Tour 12: The Masters" video game, EA Sports is giving away free digital access … Read the whole story
ENTERTAINMENTOne year ago, Wade McGilberry was just another gamer living in Semmes, Ala. But last April, a few hours of video game baseball changed … Read the whole story
RETAILWhile it's hard to find people who like doing their taxes, a new poll from OfficeMax adds new perspective to just how loathsome a … Read the whole story
RESEARCHThis latest survey of 108 client-side marketers by the Association of National Advertisers also showed that 63% indicated that their budgets had either increased … Read the whole story
