FOOD AND BEVERAGES
by Tanya Gazdik
The dueling videos came about because Stonyfield Farm CEO Gary Hirshberg and Coca-Cola's Honest Tea CEO Seth Goldman are longtime friends, Goldman tells Marketing … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker is revealing "The 21st Century Beetle" with a world debut on three continents, starting in Shanghai, China, tied to an MTV Sound … Read the whole story
COMMENTARY
by Kate Benson
Brand stewardship must remain at the forefront. People crave compelling stories -- so tell one through the brand. Read the whole story
RESTAURANTS
by Karlene Lukovitz
Calories must be posted in clear, conspicuous font sizes and colors, next to the individual items, in all drive-throughs, as well as in all … Read the whole story
ENTERTAINMENT
by Aaron Baar
As part of the promotion of its "Tiger Woods PGA Tour 12: The Masters" video game, EA Sports is giving away free digital access … Read the whole story
ENTERTAINMENT
by Aaron Baar
One year ago, Wade McGilberry was just another gamer living in Semmes, Ala. But last April, a few hours of video game baseball changed … Read the whole story
RETAIL
by Sarah Mahoney
While it's hard to find people who like doing their taxes, a new poll from OfficeMax adds new perspective to just how loathsome a … Read the whole story
RESEARCH
by Karlene Lukovitz
This latest survey of 108 client-side marketers by the Association of National Advertisers also showed that 63% indicated that their budgets had either increased … Read the whole story