Top of The News
Forty-eight percent of Macy's customer complaints are a result of interactions with sales associates, Rachel Dodes reports in this morning's Wall Street Journal, so the retailer has launched a new … Read the whole story
AUTOMOTIVEIf the idea of a sm"rgås is enough to get you to a Volvo dealership, the company's U.S. marketing arm has a couple of … Read the whole story
AUTOMOTIVEChrysler LLC's Dodge division, which recently launched a promotion for the guy film "Fast Five," is hoping to reach moms as well with product … Read the whole story
HOSPITALITYThe campaign focuses on the LHW's "sweet spot" -- the space where luxury, global scale, and independent-minded hotels intersect. A secondary tagline has been … Read the whole story
ELECTRONICSIn a new advertising campaign from M&C Saatchi in Los Angeles, Epson demonstrates it knows the difference between the two, targeting professional and advanced … Read the whole story
FOODUncle Ben's "Begin with Ben" campaign, launching in the U.S. this week, represents a significantly new emphasis for the brand -- and likely the … Read the whole story
- COMMENTARY
Here are key factors that brands can use to assess the likelihood of a successful brand extension into incongruous categories. Read the whole story
