Top of The News
by Thom Forbes
As gas prices hit the $4-a-gallon level, economists see a "tipping point" having been crossed, Christine Hauser tells us in the New York Times this morning, but it's not the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that the idea came from consumer reactions to driving the car and from focus … Read the whole story
COMMENTARY
by Carlos Carvajal
The promise is often riddled with errors, requires extensive manual analysis and does not adapt quickly enough to the audiences' changing interests. Change that. Read the whole story
RETAIL
by Sarah Mahoney
It's also putting some 8,500 items back on store shelves -- an 11% increase -- in an acknowledgment that its "Project Impact," an effort … Read the whole story
COMMENTARY
by Jeffrey Rosenblum
Dear NFL, On behalf of the entire advertising industry, I would like to say we love you and we need you. Read the whole story
AIRLINES
by Tanya Gazdik
Creative uses an airplane window to frame declarations of Virgin America's mission to reinvent the typical domestic flight experience. The window displays a single … Read the whole story
ENTERTAINMENT
by Aaron Baar
If it involves cars, it may soon begin appearing in a social game near you. Cie Games, the company behind the Facebook game "Car … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The effort includes TV ads that feature "little miracles," a Facebook program to get people to "pay it forward" and participate in the "Little … Read the whole story
RESEARCH
by Karlene Lukovitz
Sites specifically devoted to covering environmental issues are the most efficient ways to find green consumers online, right? Wrong. Green consumers -- those who … Read the whole story