Top of The News
by Thom Forbes
It's unquestionably good news for marketing types when times are such that people are dreaming of hitting it big instead of scheming to just stay afloat. It portends a certain … Read the whole story
AUTOMOTIVE
by Karl Greenberg
BMW has big plans for New York. The company, which a couple of weeks ago launched its BMW venture-capital program in the city, will … Read the whole story
COMMENTARY
by Vanessa Horwell
Johnson & Johnson will emerge from this crisis with an effective PR strategy to drive that emergence. It's too big a brand not to. Read the whole story
TOURISM
by Tanya Gazdik
The tourism ministry conducted a reality TV-style nationwide search to identify and send American travelers who had always wanted to go to Israel. A … Read the whole story
COMMENTARY
by Diaz Nesamoney, Op-Ed Contributor
Making user engagement the "new click" becomes an obvious choice for brands looking to more accurately measure the success of their efforts. Read the whole story
RESTAURANTS
by Karlene Lukovitz
The reductions, achieved in stages, required working with bread, meat and other ingredients vendors, testing to ensure that the sandwiches' "flavor profiles" continued to … Read the whole story
RETAIL
by Sarah Mahoney
Earlier this year, the company formed a strategic alliance with Bulgari, and says it made gains via its TAG Heuer line, which strengthened its … Read the whole story
AUTOMOTIVE
by Karl Greenberg
VW's global head of marketing, Luca de Meo, said that the new design is more masculine, more sports car-like and reflects Volkswagen's desire to … Read the whole story