Marketing Daily
Wednesday, April 20, 2011
  • Buick Launches Telematics Program

    Tony DiSalle, VP marketing at Buick, said the company's new campaign on NCAA basketball has increased Web traffic to to its highest level … Read the whole story

  • Saying No Won't Make Them Go Away

    In the end, there is more to lose by ducking down and hoping nothing bad happens because usually just the opposite takes place. Read the whole story

  • Study: Green Gap Is Bigger Than Ever

    As thousands of companies try to link their marketing messages to Earth Day, scheduled this year for April 22, a new study from OgilvyEarth … Read the whole story

  • Innovating The Innovation Process

    By connecting ideation with concept evaluation and testing real-world scenarios, the results are sure to be higher success rates, bigger businesses, and faster time-to-market. Read the whole story

  • Starbucks' Green Goals: Cups Present Challenges

    As Earth Day approaches, Starbucks is repeating its offer to give any customer who brings a reusable mug or tumbler into its stores a … Read the whole story

  • Study: One-Third Of Loyalty Rewards Uncashed

    Broken down to the individual, the "2011 Forecast of U.S. Consumer Loyalty Program Points Value" study finds that the average household that is active … Read the whole story

  • OnStar: Awareness, Seamless Ops Are Critical

    Linda Marshall is new to the automotive business, but not to the idea of customer service. Marshall, who became president of OnStar in February, … Read the whole story