Morgan Spurlock's film "Pom Wonderful Presents the Greatest Movie Ever Sold" opens in theaters. It's a hellish hand basket of surreptitious pitches and blatant come-ons. Read the whole story
American Express Open and Facebook are partnering for a contest targeting small business owners. The "Facebook Big Break for Small Business" aims to help … Read the whole story
Blame Don Draper. Or, more precisely, blame the way advertising agencies have evolved from the 1960s to the present day. Read the whole story
After a successful first run last year, Kraft Foods' Barnum's Animals Crackers brand is expanding a cause-related promotion with partner Lilly Pulitzer. This year, … Read the whole story
What role should marketers play in assuring that their customers' PII data never fall into the hands of cybercriminals? Read the whole story
Melissa Abbott, director of culinary insights for the Hartman Group, says government changes in the food pyramid don't impact consumers directly, but filter down … Read the whole story
Porsche execs talk about steering through the recession and the company's new "Everyday Magic" campaign, including "swarming" media and product integration with cable's Speed … Read the whole story