Marketing Daily
Friday, April 22, 2011
  • AmEx Teams With Facebook For Small Biz Contest

    American Express Open and Facebook are partnering for a contest targeting small business owners. The "Facebook Big Break for Small Business" aims to help … Read the whole story

  • Build The Horse, Not The Camel

    Blame Don Draper. Or, more precisely, blame the way advertising agencies have evolved from the 1960s to the present day. Read the whole story

  • Barnum's Animals Expands Lilly Pulitzer Program

    After a successful first run last year, Kraft Foods' Barnum's Animals Crackers brand is expanding a cause-related promotion with partner Lilly Pulitzer. This year, … Read the whole story

  • Securing Customer Email Addresses

    What role should marketers play in assuring that their customers' PII data never fall into the hands of cybercriminals? Read the whole story

  • Q&A: Why Americans Ignore The Food Pyramid

    Melissa Abbott, director of culinary insights for the Hartman Group, says government changes in the food pyramid don't impact consumers directly, but filter down … Read the whole story

  • Porsche Keeps Its Foot On The Pedal

    Porsche execs talk about steering through the recession and the company's new "Everyday Magic" campaign, including "swarming" media and product integration with cable's Speed … Read the whole story