Marketing Daily
Friday, April 29, 2011
  • Feds Propose Guidelines For Marketing To Kids

    The proposed voluntary guidelines recommend that food makers adhere to specific limitations on saturated fat, trans fat, added sugars and sodium in foods marketed … Read the whole story

  • Flip Camera: Dream Became A Nightmare

    The Flip camera's spectacular plunge to the newest member of the discontinued technology club is the most visible example of the coming storm for … Read the whole story

  • Kids Are Multi-tasking Technology At Younger Ages

    The third annual study on the media habits of kids from Ipsos OTX MediaCT, suggests that such activities now make up more than a … Read the whole story

  • Brands Reach Out To Moms, Yet They Feel Dissed

    With Mother's Day a few weeks off, marketers are doing their best to offer novel ways to remember her. Lowe's, for instance, is targeting … Read the whole story

  • NBA Enters 3rd Year Of Sprite Slam Dunk

    The program will visit U.S. cities as part of NBA Nation, but all North American residents can participate by uploading videos of themselves dunking … Read the whole story

  • Study: Music Sponsorship Spend Hits High Note

    According to IEG, which measures sponsorship spending, North American-based companies will spend $1.17 billion sponsoring music venues, festivals and tours -- a 7.3% increase … Read the whole story

  • Ohio Tourism Enlists Groupon For Promo

    From May 9 to 15, all offers in Groupon's seven Ohio markets will be sponsored by the tourism division and will feature Ohio attractions, … Read the whole story