Top of The News
by Thom Forbes
Google launched a campaign on national TV last night to boost usage of its Chrome browser. The series of 90-second spots, via Bartle Bogle Hegarty, have a simple objective. Read the whole story
TELECOM
by Aaron Baar
"We wanted to create something that was a little more breakthrough, that could illustrate our Android phones [and talk about] something beyond price and … Read the whole story
COMMENTARY
by Drew Neisser
Spend 48 hours with forward-thinking, opinion-rich CMO's and the last thing you'll find is consensus about any aspect of marketing, especially social media. Read the whole story
AUTOMOTIVE
by Karl Greenberg
It used to be a given that when auto sales numbers came out every month, Honda and Toyota had "best ever" superlatives. Now it's … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
The tabletop side of the balance sheet is the tip of the iceberg, compared with the market for sweeteners for prepackaged foods and beverages. … Read the whole story
RETAIL
by Sarah Mahoney
While Avon cut back on advertising -- spending $82 million, down 15% from the same period a year ago and primarily in China -- … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Valvoline is using the program to promote its NextGen motor oil, a product that is 50% recycled. When the company launched the product in … Read the whole story
RESEARCH
by Tanya Gazdik
But despite the greater value Americans are placing on customer service, many businesses don't seem to be making the grade with consumers. In fact, … Read the whole story