Marketing Daily
Thursday, May 5, 2011

Top of The News

ConAgra Has An Appetite For Ralcorp's No-Name Brands
by Thom Forbes

It doesn't take an economist to sense that people are going to resist price hikes in these jittery times. That perception seems to be the main driver behind ConAgra's edgy, … Read the whole story

  • RESTAURANTS
    Starbucks, MOG Team to Cover Bonnaroo Buzz Tour
    by Karlene Lukovitz

    Starbucks has partnered with MOG Music Network (MMN) to provide music fans with exclusive access to video coverage of the Bonnaroo Buzz Tour leading … Read the whole story

  • COMMENTARY
    Marketing Tragedy Is A Recipe For Disaster
    by Beau Fraser, Op-Ed Contributor

    We seem to mix our altruistic side as human beings with our professional side as marketers. Read the whole story

  • RETAIL
    Bain: Luxury Sales Expected To Gain 8% This Year
    by Sarah Mahoney

    So far this year, sales are up smartly: In both February and March, Bain says both department store and direct-owned luxury chains saw double-digit … Read the whole story

  • PACKAGED GOODS
    Pennzoil Lets Customers Trumpet Its Virtues
    by Karl Greenberg

    Pennzoil is focusing on its customers -- how they feel about the brand and how it helps them -- in a new effort, launching … Read the whole story

  • RESEARCH
    Science Educated Heavily Influence Affluent Market
    by Karl Greenberg

    What it found avers the "revenge of the nerds" dictum that the kids you kicked around in shop class are making more money, traveling … Read the whole story

  • AIRLINES
    JetBlue, Kimpton Honor Pets With Promo
    by Tanya Gazdik

    JetBlue Getaways will award one lucky winner with a two-night, three-day vacation package to a partner property, the Hotel Palomar Los Angeles-Westwood, a Kimpton … Read the whole story

  • CONFERENCE
    Keynoter Demos How To Find Email ROI
    by David Goetzl

    Noted author Arthur Middleton Hughes, vice president at the Database Marketing Institute, said a larger share of a company's marketing budget can go to … Read the whole story