Top of The News
by Thom Forbes
Reuters says the deal is just about done and will be announced as early as this morning: Microsoft is buying the Internet telephone service Skype for nearly $8.5 billion, most … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort, "The World's Worst Weatherman," has the central idea that you can't count on predictions, but at least you'll be able to get … Read the whole story
COMMENTARY
by Kate Benson
You better be findable on Facebook, because if you're searched for and absent, you've failed your following. Read the whole story
SPIRITS
by Karlene Lukovitz
Print and out-of-home will remain Maker's Mark's dominant advertising media for the year. Print ads, already appearing in some issues, are in a wide … Read the whole story
TOURISM
by Karl Greenberg
The Greater Philadelphia Tourism Marketing Corporation has a food-centric campaign as part of its 2011 activities to promote the City of Brotherly Love. The … Read the whole story
BEVERAGES
by Tanya Gazdik
The Golfer's Ultimate 6-Pack will be released on May 23 and is the first retail package to combine Michelob Ultra with Bridgestone e6 golf … Read the whole story
RESEARCH
by Karl Greenberg
A new study from Northwestern University's Kellogg School of Management suggests there are dangers inherent in creating a lifestyle brand. The most serious is … Read the whole story
RESTAURANTS
by Karlene Lukovitz
"I take my hat off to IHOP for being bold," says Bill Cross, VP, restaurant and food brand licensing for Broad Street Licensing Group. … Read the whole story
TECHNOLOGY
by Aaron Baar
"I think Apple is benefitting from inventing a whole new category," Millward Brown's Eileen Campbell tells Marketing Daily. "This year's rankings are the tale … Read the whole story