The effort, "The World's Worst Weatherman," has the central idea that you can't count on predictions, but at least you'll be able to get … Read the whole story

Print and out-of-home will remain Maker's Mark's dominant advertising media for the year. Print ads, already appearing in some issues, are in a wide … Read the whole story

The Greater Philadelphia Tourism Marketing Corporation has a food-centric campaign as part of its 2011 activities to promote the City of Brotherly Love. The … Read the whole story

The Golfer's Ultimate 6-Pack will be released on May 23 and is the first retail package to combine Michelob Ultra with Bridgestone e6 golf … Read the whole story

A new study from Northwestern University's Kellogg School of Management suggests there are dangers inherent in creating a lifestyle brand. The most serious is … Read the whole story

"I take my hat off to IHOP for being bold," says Bill Cross, VP, restaurant and food brand licensing for Broad Street Licensing Group. … Read the whole story

"I think Apple is benefitting from inventing a whole new category," Millward Brown's Eileen Campbell tells Marketing Daily. "This year's rankings are the tale … Read the whole story