Top of The News
by Thom Forbes
Did you like Ma Bell? Then you'll love the company being spawned by her offspring and T-Mobile, Minnesota Sen. Al Franken seems to feel. But he and some other Democratic … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Besides the beautiful scenery, the road is also decorated with crucifixes. In order to tout its new Outlander and Outlander Sport SUVs, Mitsubishi is … Read the whole story
COMMENTARY
by Laura Patterson
"What grade would the CEO give the marketing organization for implementing initiatives that enabled your company to achieve its objectives?" Read the whole story
RESEARCH
by Tanya Gazdik
"The most underleveraged way to encourage positive word-of-mouth with your best customers is to borrow what works best in your rewards program," Kelly Hlavinka … Read the whole story
SPIRITS
by Karlene Lukovitz
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal is reaching out to young male adults via a wide spectrum of media … Read the whole story
RETAIL
by Karl Greenberg
Is the online solitary experience solitary? When we buy things through online retail channels, are we bowling alone? Panelists at Consumer Reports's ShopSmart summit … Read the whole story
RESTAURANTS
by Aaron Baar
Inspired by what it believes is a perfect combination, the fast-food company is asking tweeters to get together and describe -- in 140 characters … Read the whole story
RETAIL
by Sarah Mahoney
When it comes to the manly world of tools, power tools, and power equipment, purchasing behavior is changing, reports the NPD Group. The category … Read the whole story